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You Won’t Believe the Crazy Psychology Behind Why Your Next Big Crypto Get Rich Quick Scheme Will Totally Work This Time (Spoiler Alert: It Won’t)

A  illustration depicting a broken puzzle piece with an 'X' marked through it in red next to a shiny new upgradeable protocol contract being built by a hammer-wielding giant in blue overalls, while the Lindy Effect's original concept is shown as a non-perishable good (a comedian) standing tall and unscathed amidst flames. The background features multiple fragmented code snippets with 'update' stamps on them.

The Lindy Effect: How Crypto’s ‘Trustless’ Nature is a Trust-Builder?.

Source: cointelegraph

Opinion by Merlin Egalite, co-founder of Morpho Labs. There is a great irony in crypto: it was designed to be "trustless," but trust and longevity for brands often play a major role in where users decide to allocate and use their crypto. So it's no surprise that the Lindy Effect is a concept often discussed in the DeFi space. But it's applied inconsistently, sometimes to the companies or brands and […]

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