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Why Perplexity AI Just Unleashed the Most Brilliant Marketing Strategy Ever: ADVERTISING ON CHATBOTS, BECAUSE WHO DOESN’T LOVE a GOOD HEMORRHOID CREAM SPOT DURING CONVERSATION?

A cartoon chatbot sits at a desk with a bewildered expression as it's bombarded by ads floating around its head like confetti. A giant hemorroid cream ad dominates one corner of the screen while other smaller ads clutter up the background, each more garish than the last.

…and now they’re trying to monetize their fancy chatbots with ads! Because what’s a few more dollars per thousand impressions when you can make your users’ conversations look like late-night infomercials? Perplexity AI, the company that brought us the thrill of conversational search engines, is apparently convinced that we all want our AI-powered discussions to be interrupted by 30-second spots for hemorrhoid cream. And at $50 CPM, no less! That’s right folks, it’ll cost you a whopping five times more than Facebook to reach your audience with these ads…if anyone actually shows up to use them in the first place.

Source: cointelegraph

Artificial intelligence firm Perplexity AI has come under public scrutiny amid its reported plans to place ads in its AI-powered search engine. While many view this as the natural progression for the generative AI industry, at least one analyst has suggested this could lead to the company’s untimely demise.  Perplexity AI’s primary product is a “conversational search engine.” It essentially combines generative AI technology — similar to the tech underpinning […]

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