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Web3’s Secret Plan to Turn You Into an Eco-Warrior Superhero With Tokenized Rewards and Greenwash Galore

A  illustration depicting a superhero in an eco-friendly suit with leaves and flowers surrounding them, holding a globe while surrounded by blockchain-inspired circuitry elements like gears and wires. The background is filled with greenery and pollution-free cityscapes to emphasize the contrast between old habits and new sustainable ways.

Web3 and its supposed ‘power to promote better lifestyles’? More like Web3 and its naive attempts to make us all eco-warriors with tokenized rewards. I mean, who needs actual sustainable change when you can just get a few tokens for recycling? VeChain’s attempt to create a ‘sustainability tax’ is nothing more than a clever rebranding of the same old greenwashing we’ve seen from corporations for decades.

Source: cointelegraph

In the latest episode of the Hashing It Out podcast, host Elisha Owusu Akyaw led a roundtable discussion with Jake Campton, communications lead at VeChain, and Reffo Tse, co-founder and CEO of Puffpaw, exploring how Web3 technology is being used to promote healthier lifestyles and sustainable actions. The conversation offered an in-depth look at how blockchain’s decentralized tools can use tokenized rewards to encourage people to make positive behavioral changes. […]

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