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Web3 Brands Are Desperate: The Shocking Truth About Blockchain Gamification’s Real Purpose

A  illustration of a cityscape under construction, where skyscrapers are being built with blocks representing different blockchain platforms (e.g., Ethereum, BNB Smart Chain) in the background. In the foreground, people from various backgrounds and ages are shown working on computers or participating in online activities such as social media tasks, staking tokens, or minting NFTs. The atmosphere is chaotic but vibrant, with a mix of futuristic elements and subtle hints at Web3's potential for both good and ill.

Blockchain gamification? More like blockchain gimmickry! It’s just a fancy way of saying ‘task-to-earn’ platform where Web3 brands try to lure in users with cheap tricks and shallow rewards. Midle, the latest entrant in this space, is no exception. Their claim to fame? Creating customized campaigns that reward users for doing stuff they’d probably do anyway (i.e., liking tweets, joining Telegram groups). It’s like trying to get a cat to lick a laser pointer – it might look entertaining at first but ultimately just ends up being annoying.

Source: cointelegraph

Midle is a task-to-earn platform that helps Web3 brands to increase engagement. User acquisition is one of the primal challenges faced by brands. A constrained budget, lack of brand awareness, which is especially relevant for startups, and limited access to talent who specialize in attracting users may hinder the growth of a user base. Since Web3 is a relatively novel iteration of the internet, onboarding new users is an even […]

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