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Brewers Discover Secret to Making Money: Not Charging for Beer (

An illustration of an Egyptian man sitting on a couch surrounded by empty cans and bottles while watching TV. The background is dimly lit but there's a faint glow from the screen showing images of beer advertisements. He looks relaxed with his eyes closed, seemingly enjoying himself. A few Moussy beers are placed in front of him along with some snacks like chips and popcorn. His family members sit on either side of him looking happy and content as well. The atmosphere is casual and laid-back indicating a fun night at home watching TV together.

You think you can just tap into zero-alcohol beer growth and rake it all in? Well let me tell you something my friends. In a region where people are still drinking Pepsi over Heineken because of SodaStream’s Israeli roots, your ‘growing interest’ is nothing but a drop in the bucket

Source: www.reuters

CAIRO/LONDON, Aug 15 (Reuters) - Egyptian Mohannad Abdelazeem, 35, doesn't drink alcohol. But he does consume three or four cans per day of Moussy and Fayrouz - alcohol-free beers. Brewers including Carlsberg and Anheuser-Busch InBev (ABI.BR), opens new tab say interest is growing in such booze-free brews across the Middle East and North Africa, presenting opportunities in a region with some of the lowest alcohol consumption rates globally. Reuters spoke […]

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